Destination Marketing Organization (DMO) Services

Background

The City of Prescott, Arizona, is seeking qualified marketing agencies to provide Destination Marketing Organization (DMO) Services for Experience Prescott, the official destination marketing organization. The goal is to enhance tourism and economic development initiatives through collaborative efforts with city staff and stakeholders. The contract aims to increase bed tax revenue and develop effective marketing campaigns that align with the city's interests.

Work Details

The selected agency will be responsible for: 1. Integrated Digital Advertising and Campaign Execution: Planning, executing, and optimizing tourism marketing campaigns; managing paid media including SEM, social media advertising, programmatic display advertising, and video placements; developing seasonal and event-based campaigns; optimizing for performance and ROI; managing media buying execution. 2. Creative Development and Content Production: Developing high-impact advertising creative and campaign assets; producing digital content; providing graphic design and video production; ensuring creative consistency across channels. 3. Travel Trade, Tourism Marketing, and Visitor Programs: Supporting travel trade engagement; coordinating itineraries for tourism partners; planning Familiarization tours; supporting influencer marketing programs. 4. Campaign Strategy and Economic Impact Focus: Aligning marketing execution with tourism growth objectives; focusing on increasing visitor volume, spending, length of stay, lodging demand, and bed tax revenue. 5. Performance Measurement and Reporting: Providing monthly/quarterly performance reports including paid media performance metrics, campaign efficiency insights, visitor demand indicators, ROAS trends, lodging tax impacts.

Period of Performance

The initial contract term is one year with the possibility of four one-year extensions based on successful performance.

Place of Performance

Services will be performed in Prescott, Arizona.

Bidder Requirements

Firms must demonstrate appropriate competence and qualifications in destination marketing services. They must possess necessary Arizona licenses as required by law and have extensive knowledge in professional services related to tourism marketing.