Pathways Program Direct Mail Outreach Campaign

Background

The Pathways Program, part of the Augusta County Commonwealth’s Attorney’s Office, is seeking proposals for a targeted direct mail outreach campaign aimed at increasing awareness of its diversion program within the Staunton–Augusta–Waynesboro (SAW) region. The campaign aims to reach populations that may not engage with digital platforms or traditional referral networks, thereby enhancing program visibility and access to services.

Work Details

The selected vendor will be responsible for the design, printing, and distribution of a two-sided direct mailer. The mailer must include:

Front Side

Overview of the Pathways Program, eligibility guidance for diversion, description of recovery and support services, and a clear call-to-action for referrals or participant contact.

Back Side

Overview of the Pathways Litter Control Program, explanation of participant accountability and community service, and visual or narrative emphasis on community impact. Additional responsibilities include: - Printing high-quality mailers suitable for bulk distribution with full-color printing on durable paper stock. - Coordinating direct mail distribution across the SAW region based on demographic guidance from Pathways staff. - Providing documentation of total units printed and distributed, geographic coverage, estimated delivery timelines, and optional tracking mechanisms such as QR codes.

Period of Performance

The project timeline includes:

Design Phase

2–3 weeks

Production Phase

2 weeks

Distribution Phase

2–4 weeks

Place of Performance

The campaign will be executed in the Staunton–Augusta–Waynesboro (SAW) region.

Bidder Requirements

Vendors must demonstrate experience in direct mail campaign design and distribution. They should have the ability to manage end-to-end production logistics and familiarity with public sector or health-related messaging is preferred. Additionally, vendors must have the capacity to meet federal grant documentation requirements. Proposals must include company background, approach to the project, examples of past work, detailed cost breakdowns including design costs, printing costs (unit pricing), distribution costs, and any optional enhancements.