Public Relations and Strategic Communication Services for Statewide Public Engagement

Summary (Newest Update)

Background The Office of the Lieutenant Governor of North Carolina is seeking a vendor to provide public relations and communications services, along with senior-level strategic guidance. This initiative aims to enhance the Office's efforts to inform and engage the public statewide regarding its activities. The Office has struggled to find suitable candidates for these responsibilities, prompting the solicitation of experienced vendors to fulfill a limited scope of services that would otherwise be unattainable. Work Details The vendor will be responsible for: 1. Brand Messaging and Creative Direction: - Development of key messages and supporting message stacks for various channels. - Regular media preparation and training for the Lieutenant Governor, including on-camera coaching. - Adaptation of messaging for print, email, web, and social platforms. - Recommendations for earned media opportunities or unique local media opportunities. - Strategic advice, planning, and guidance along with analyses of media performances. - Creation and maintenance of a database of notable media appearances and speeches. 2. Content Creation and Storytelling: - Collaborative work with the Lieutenant Governor's staff to recommend creative content or copy. - Development of multimedia storytelling content including short-form videos (30-90 seconds) and high-quality designs for various platforms. 3. Execution and Project Management: - Coordination with Office staff for approvals before publishing materials. - Project management across multiple platforms with strategic planning for messaging. 4. Copywriting and Editing: - Providing copywriting and editing services as requested for all marketing materials. Period of Performance The contract will have a term of one year, commencing on the date of final contract execution. Place of Performance Services will be performed in North Carolina, specifically related to the operations of the Office of the Lieutenant Governor. Bidder Requirements Vendors must be registered in good standing with North Carolina's Electronic Vendor Portal (eVP). They are required to demonstrate experience in public relations within government or political contexts, familiarity with North Carolina’s media landscape, and provide references from similar projects. Vendors must also comply with HUB participation goals by utilizing diverse firms as subcontractors.