Project Specialist for Spanish Speaking Travel Trade

Background

Broward County’s Greater Fort Lauderdale Convention and Visitors Bureau (GFLCVB/Visit Lauderdale) is the official tourism marketing agency for Broward County, Florida. The agency aims to increase leisure travel from South America to Greater Fort Lauderdale. To achieve this objective, they are seeking a project specialist to promote the destination among Spanish-speaking tour operators, travel advisors, and public relations professionals for partial Fiscal Year 2026 (FY26) and full Fiscal Year 2027 (FY27), from June 2026 through September 2027.

Work Details

The project specialist will be responsible for implementing targeted marketing initiatives and conducting promotional activities as directed by Visit Lauderdale. Key responsibilities include: 1. Building awareness of the Visit Lauderdale brand 'Never lose your splash.' 2. Establishing relationships with stakeholders in the Spanish-speaking travel industry in Argentina, Colombia, and Mexico. 3. Cultivating business for hospitality partners in Broward County and generating measurable increases in room nights from Latin America. 4. Managing attendance at various events including registration, collateral preparation, appointment arrangements, and on-site representation. 5. Providing research, trends, and outlooks for outbound travel every three months during the contracted period. 6. Delivering updated lists of top producing operators every six months. 7. Conducting activations/trainings with tour operators and participating in roadshows with organizations like Visit Florida and Brand USA.

Period of Performance

The contract will be performed from June 2026 through September 2027.

Place of Performance

The project will be managed in cities throughout Argentina, Colombia, and Mexico as determined by Visit Lauderdale.

Bidder Requirements

Vendors must demonstrate comprehensive knowledge of the Greater Fort Lauderdale leisure travel product and possess a current database of buyers/operators/airlines with Florida products. Additionally, vendors are required to provide proof of insurance as outlined in the Minimum Insurance Requirements Form upon award.