German Markets (Germany/Austria/Switzerland) Trade and PR Representation

Background

The State of Utah Division of Purchasing, through the Governor's Office of Economic Development, is seeking professional services for Trade and PR Representation in the German markets (Germany, Austria, Switzerland). The purpose of this Request for Statement of Qualifications (RFSQ) is to enhance the economic impact of international travel in Utah by increasing market share in high-yield inbound markets. The contract will be awarded based on qualifications, and the vendor with the highest ranking will be selected for negotiations.

Work Details

The contractor will provide comprehensive trade and public relations services aimed at promoting Utah as a travel destination in Germany, Austria, and Switzerland. Key responsibilities include: - Developing a travel trade plan and marketing plan with timelines and milestones. - Conducting quarterly sales calls and training sessions with tour operators. - Creating cooperative marketing programs focused on urban/outdoor activities and winter sports. - Managing social media channels and executing consumer awareness campaigns. - Reporting on media outreach effectiveness and maintaining relationships with media outlets. - Organizing familiarization tours (FAMs) for travel trade professionals. - Collaborating with local partners to enhance visibility and engagement in target markets. - Utilizing Asana project management tools for task tracking and reporting.

Period of Performance

The contract will have a duration of 5 years, starting from the date of execution.

Place of Performance

Services will primarily be performed in Germany, Austria, and Switzerland, with potential travel to Utah as needed for promotional activities.

Bidder Requirements

Vendors must certify that they have read and agree to all provisions outlined in the solicitation document. They must demonstrate public relations experience within consumer and travel trade media, possess knowledge of Utah as a travel destination, have an account manager based in the primary market, and agree to participate in interviews with the selection committee.