INR 250 - Navy Advertisement

Summary (Newest Update)

Background The Naval Supply Systems Command (NAVSUP) Fleet Logistics Center (FLC) Norfolk Contracting Department intends to solicit on behalf of the Commander, Navy Region Mid-Atlantic (CNRMA) for advertising services to promote the International Naval Review (INR), scheduled for as soon as possible to 8 July 2026 in New York City. The goal is to achieve broad public awareness to support recruiting and public affairs objectives through high-visibility digital advertising placements in heavily trafficked areas. Work Details The contractor, Outfront Media, is required to provide digital advertising services including: 1. Subway Livecard Network: - Advertising across lines A, E, M, F, G, R, 2, 4, 7, L, J, Z. - Total of 935 subway cars with screens sized at 26.49 inches. - Number of advertising periods: 1.25. 2. Digital Bulletins: - Advertising on 'The Digital Beast' (ID: #M-159). - Number of periods: 0.05 with 8 configured spots. Period of Performance As soon as possible to 08 July 2026. Place of Performance New York Subway system and specific location of Digital Bulletin #M-159 in New York. Bidder Requirements No specific bidder requirements are mentioned; however, the contractor must be capable of providing the specified digital advertising services. Incumbent Analysis (see Incumbents section for more detail) This opportunity appears to have a confirmed incumbent and/or closely related prior contract, as the solicitation indicates a sole-source action to Outfront Media Inc. (CAGE 7D4N5). Prior NAVSUP/Navy recruiting advertising support under N0018921DZ024 was awarded to Young & Rubicam (e.g., $557,791,117 for full-service marketing/advertising including media planning and placement across digital and out-of-home), with additional OPT IV media placement actions in FY26 (including digital media space/placement) awarded to the same firm. The described work for INR 250 focuses on high-visibility digital/out-of-home advertising placements in New York, which aligns with the prior media planning/placement and digital/out-of-home campaign support.