NNSY Job Fair Advertising

Summary (Newest Update)

Background The Norfolk Naval Shipyard (NNSY) is seeking to award a Firm Fixed Price (FFP) Single Award Contract for advertising the NNSY Job Fair. This initiative aims to attract applicants to the job fair, aligning with NNSY's mission to recruit skilled personnel for various engineering and technical roles. Work Details The contractor will be responsible for creating and airing a :30 generic hiring commercial ad targeting potential job applicants in the Hampton Roads, Central Virginia, and Outer Banks areas. The advertisement will promote the NNSY Career Fair scheduled for July 2026, with additional promotional activities planned for September and November 2026. Key tasks include: - Producing multiple cable TV and news ads targeting skilled maritime trades such as electrical, mechanical, welding, etc. - Developing a 'Call to Action' message displayed throughout the ad. - Running radio advertisements on multiple stations to reach a broad demographic. - Delivering targeted social media ads on platforms like Facebook and Instagram monthly. - Providing metrics on digital impressions and clicks throughout the campaign. - Summarizing activity post-career fair within 10 business days after each event. Period of Performance The contract will cover advertising efforts leading up to three specific career fairs: July 18, 2026; September 19, 2026; and November 7, 2026. The produced commercials will air up to two weeks prior to each event. Place of Performance Advertising services will be performed primarily in Hampton Roads, Central Virginia, and the Outer Banks area of North Carolina. Bidder Requirements Offerors must demonstrate technical capability and past performance relevant to advertising services. They are required to submit a completed SF1449 form with unit prices, technical capability information, past performance information, pricing details, and executed copies of any amendments. Offerors must also be small businesses as this is a total small business set-aside. Incumbent Analysis (see Incumbents section for more detail) This opportunity appears to have a confirmed incumbent based on prior contract N4215825PN023, awarded to Campbell & Co Advertising Agency for $58,650 (01/27/25–01/26/26). The prior award is described as “Radio and Television Advertising NNSY Job Fair,” which aligns closely with the current requirement to produce and air :30 hiring commercials and run radio and cable/news ads promoting the NNSY Job Fair across the same general region. The continued focus on job fair advertising suggests the new effort may be a follow-on campaign for subsequent 2026 events.