Branded Merchandise

Project ID: W911SD26QA036 FederalOpportunitiesSources Sought

Overview

Agency	MICC West Point
Deadline	03/03/26
Posted	02/24/26
Estimated Value	$50,000 - $250,000 (AI estimate)
Set Aside	Small Business
NAICS	541890 - Other Services Related to Advertising
PSC	R499 - Support- Professional: Other
Location	West Point, NY 10996 United States

Description

Primary Latest Change

THIS IS A Sources Sought Notice ONLY. The U.S. Government desires to procure Branded Merchandise on a small business set-aside basis, provided 2 or more qualified small businesses respond to this sources sought notice with information sufficient to support a set-aside. Be advised that the U.S. Government will not be able to set aside this requirement if 2 or more small businesses do not respond with information to support the set-aside. We encourage all small businesses, in all socioeconomic categories (including, 8(a) Business Development Program, Small Disadvantage Business, Historically Underutilized Business Zone, Service-Disabled Veteran-Owned, Women-Owned Small Business concerns), to identify their capabilities in meeting the requirement at a fair market price. This notice is issued solely for information and planning purposes it does not constitute a Request for Quote (RFQ)/Invitation for Bid (IFB)/Request for Proposal (RFP) or a promise to issue an RFQ, IFB or RFP in the future. This notice does not commit the U.S. Government to contract for any supply or service. Further, the U.S. Government is not seeking quotes, bids or proposals at this time and will not accept unsolicited proposals in response to this sources sought notice. The U.S. Government will not pay for any information or administrative costs incurred in response to this notice. Submittals will not be returned to the responder. Not responding to this notice does not preclude participation in any future RFQ or IFB or RFP, if any is issued. If a solicitation is released, it will be synopsized on the Governmentwide Point of Entry. It is the responsibility of potential offerors to monitor the Governmentwide Point of Entry for additional information pertaining to this requirement. The anticipated NAICS code(s) is: 541890 Other Services Related to Advertising, with a size standard of $19 Million. A need is anticipated for the Branded Merchandise. Attached are the draft Performance Work Statement (PWS), Performance Requirements Summary (PRS) and Technical Exhibits. In response to this sources sought, please provide: 1. Name of the firm, point of contact, phone number, email address, DUNS number, CAGE code, a statement regarding small business status (including small business type(s)/certifications(s) such as SDB, 8(a), HUBZone, SDVOSB, WOSB, etc.) and the corresponding NAICS code. 2. Identify whether your firm is interested in competing for this requirement as a prime contractor or not. Identify subcontracting, joint ventures or teaming arrangement that will be pursued, if any. 3. Information in sufficient detail regarding previous experience (indicate whether as a prime contractor or subcontractor) on similar requirements (include size, scope, complexity, timeframe, government or commercial), pertinent certifications, etc., that will facilitate making a capability determination. 4. Information to help determine if the requirement (item or service) is commercially available, including pricing information, basis for the pricing information (e.g., market pricing, catalog pricing), delivery schedules, customary terms and conditions, warranties, etc. 5. Identify how the Army can best structure these contract requirements to facilitate competition by and among small business concerns. 6. Identify any condition or action that may be having the effect of unnecessarily restricting competition with respect to this acquisition. Please contact Lakenia Brown at lakenia.m.brown.civ@army.mil, if you believe that this action is unreasonably restricting competition. Include the subject of the acquisition, this announcement, and the MICC POC information from SAM.GOV. Provide the specific aspects that unreasonably restrict competition and the rationale for such conclusion. 7. Recommendations to improve the approach/specifications/draft PWS/PRS to acquiring the identified items/services.

Summary (Newest Update)

Background The U.S. Government, specifically the West Point Directorate of Admissions, is seeking to procure Branded Merchandise to support recruitment, outreach, and engagement operations aligned with their marketing plan. This contract aims to enhance awareness and conversion rates among prospective candidates for the United States Military Academy (USMA). The solicitation encourages small businesses from various socioeconomic categories to respond, as a minimum of two qualified small businesses is required for a set-aside consideration. Work Details The contractor will design, acquire, package, and distribute personal presentation items ('Kits' or 'Packages') for USMA Admissions. Key tasks include: 1. Providing high-quality branded products to improve awareness and perceptions of West Point. 2. Supporting Regional Commanders and Outreach Officers year-round with individual and packaged items for candidate engagement. 3. Implementing 'ship-to-user' fulfillment for off-installation admissions events. 4. Optimizing ROI through strategic item selection based on audience type and admissions cycle phase. 5. Ensuring product quality and branding integrity in accordance with USMA standards. 6. Deliverables include Campus Tour Packages (1000-1500 annually), Overnight Tour Packages (300-420 annually), College Fair Kits (50 annually), and West Point Hosted Admission Event Kits (400 annually). Each kit must conform to specific delivery methods and requirements outlined in the Performance Work Statement (PWS). The contractor must also manage an online portal for admissions personnel to order products and maintain a 95% compliance rate for shipping timelines. Place of Performance No onsite performance is required at USMA; all consulting meetings can be conducted electronically from the contractor's place of business.

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