Media and Advertising Concession Program at Leahy BTV Airport

Project ID: 102 State|LocalOpportunities

Overview

Agency	City of Burlington [VT]
Deadline	02/27/26
Posted	01/22/26
Estimated Value	$500,000 - $2,000,000 (AI estimate)
Set Aside	Not Provided
NAICS	Not Provided
PSC	Not Provided
Location	Vermont

Description

Primary Latest Change

Leahy BTV hereby issues this Request for Proposals ( RFP ) from all interested proposers desiring to establish a media and advertising concession program within the airport. The Airport desires to create a unique advertising environment incorporating innovative, cutting-edge tools and practices that reflect current and future trends in public space advertising in a way that immerses travelers into a subtle, yet effective, marketing environment spanning the entire time they are within the Airport. The Airport seeks to incorporate new and emerging technologies, including digital and interactive displays, while achieving the delicate balance of providing tasteful advertising that showcases Vermont without overwhelming the traveler or creating visual clutter.

Summary (Newest Update)

Background The Patrick Leahy Burlington International Airport (Leahy BTV) is a municipal department of the City of Burlington, Vermont, serving approximately 1.5 million users annually. The airport acts as the main gateway to Vermont and aims to create a positive environment for travelers through innovative advertising solutions. This Request for Proposals (RFP) seeks to establish a media and advertising concession program that maximizes non-aviation revenue while enhancing the traveler experience. Work Details The selected contractor will be responsible for developing, managing, and maintaining a revenue-generating terminal advertising program at Leahy BTV. Key services include: - Optimizing revenue for the airport; - Incorporating innovative technologies and methods in public space advertising; - Enhancing traveler experiences through an engaging advertising program; - Maintaining a coherent and tasteful advertising image that reflects Vermont's character; - Generating excitement around airport advertising; - Creating immersive experiences distinct to the region; - Providing unique sponsorship opportunities; - Fostering partnerships with local advertisers; - Incorporating entertainment elements. The contractor will have the right to utilize various advertising formats including traditional backlit displays, digital screens, interactive multimedia software, video advertising, sponsorships of airport services, and more. All advertisements must be approved by the Director of Aviation or their designee. Period of Performance The contract is projected to begin on June 1, 2026, with a proposed term of five years. Place of Performance The contract will be performed at Patrick Leahy Burlington International Airport located at 1200 Airport Drive, South Burlington, VT 05403. Bidder Requirements Respondents are encouraged to include Vermont-based businesses and Airport Concessions Disadvantaged Business Enterprise (ACDBE) applicants in their proposals. The selected vendor must comply with various ordinances including the Livable Wage Ordinance, Outsourcing Ordinance, and Union Deterrence Ordinance. Additionally, they must provide evidence of insurance coverage as specified in the RFP.

Contacts