Proactive Lead Generation Platform Services

Summary (Newest Update)

Background The Oregon Army National Guard (ORARNG) is seeking to enhance its recruitment efforts through a Proactive Lead Generation Platform. This initiative is aimed at engaging and recruiting 'early talent,' specifically targeting college students and recent graduates to meet critical enlistment and officer goals. The contract will support the Recruiting and Retention Battalion (RRB) in achieving its mission of effective recruitment. Work Details The contractor will provide a commercial subscription service for a proactive lead generation platform that offers direct access to the Generation Z demographic. The key tasks include: 1) Delivering a 12-month pilot subscription to an online recruiting service; 2) Ensuring significant recruitment efficiency and effectiveness for ORARNG college enlisted recruitment operations; 3) Engaging with potential recruits through targeted outreach strategies; 4) Providing analytics and reporting on engagement metrics to assess the effectiveness of recruitment efforts. Period of Performance One (1) Year from the start date of the contract. Place of Performance Oregon