USAWC Job Posting Advertisements BPA

Summary (Newest Update)

Background The Army University (AU) and Army War College (AWC) require multiple Blanket Purchase Agreements (BPAs) for advertising expertise services. The goal of these agreements is to enhance the reach of job postings to attract a diverse pool of applicants for positions within the AU/AWC, utilizing major academic media sources. Work Details The selected vendor(s) will provide a comprehensive range of advertising products and services, including: - Development of advertising packages tailored for various formats such as print media and online platforms. - Direct outreach to markets relevant to graduate-level educators, researchers, and administrators. - Publication of job postings on a newspaper-type vendor/website that has an established subscription base among the academic community. - The vendor will not be responsible for designing advertising campaigns or messaging; instead, they will publish content provided by AU/AWC after it is listed on USAJOBs.com. - The vendor must ensure that job postings reach the academic audience effectively. Period of Performance The geographic location(s) the contract will be performed (if provided) Place of Performance The contract will primarily be performed through online platforms and publications targeting the academic community. Bidder Requirements Bidders must demonstrate experience in providing advertising services specifically targeting educational fields. They should have access to a newspaper or website with a developed subscription base among college and university faculty and student affairs professionals. Additionally, only authorized government personnel are allowed to place orders under this BPA. Incumbent Analysis (see Incumbents section for more detail) This opportunity appears to have a confirmed incumbent based on prior BPA W91QF021A0004, awarded to Chronicle of Higher Education for job postings on the Chronicle (05/01/21–04/30/26). The current requirement similarly calls for using a major academia media source to publish AU/AWC job postings and provide advertising packages across print and online formats aimed at graduate-level educators, researchers, and administrators, which aligns with the prior posting-focused work as a continuation of the same advertising channel.