Marketing Services 2026

Background

The State University of New York at Morrisville (SUNY Morrisville) is issuing this Request for Proposal (RFP) to solicit proposals from qualified digital marketing firms. The goal is to develop, implement, and manage a comprehensive digital marketing campaign aimed at achieving undergraduate enrollment objectives. SUNY Morrisville is known for its innovative applied education and offers a variety of degree programs to over 2,000 students from diverse backgrounds.

Work Details

The selected digital marketing firm will be responsible for: 1. Developing a comprehensive digital marketing campaign targeting undergraduate enrollment. 2. Implementing the campaign as soon as possible after engagement starting August 1, 2026. 3. Ongoing management of the campaign through August 1, 2027. The total budget for this project is $225,000, which includes both agency fees and media spend. Bidders must provide a detailed breakdown of agency fees and media spend allocation in their proposals.

Period of Performance

The contract period will start on August 1, 2026, and run through August 1, 2027.

Place of Performance

The services will be performed primarily at SUNY Morrisville located in Central New York.

Bidder Requirements

Bidders must meet the following requirements: - Must be a Service-Disabled Veteran-Owned Business (SDVOB) with a goal of 6% participation. - Must comply with Minority/Women Business Enterprise (MWBE) goals: MBE Goal: 16%, WBE Goal: 14%. - Bidders are required to submit an MWBE Utilization Plan with their proposal and demonstrate good faith efforts to achieve these participation goals.