Gallup Tourism Office FY27 Marketing Services Procurement

A recent meeting document Gallup - City Council Agenda - 2026-06-09 indicates a future potential acquisition The Gallup Tourism Office has received an award for FY27 through the New Mexico Tourism Department's Cooperative Marketing Program. This program provides a 2-1 match of City funds toward various marketing strategies. The strategies are primarily focused on digital and streaming placements, but also include content production, print advertising, and utilizing social media influencers. The FY27 award, valued at $222,465, is the largest Cooperative award in the Tourism Office's history. The City commitment for these strategies is $74,155, which is already included in the Tourism Office's proposed FY27 budget. Council approval is requested to accept the grant award and prepare the appropriate revenue and expenditure accounts. If approved, the signed grant agreement is due back to the state by June 11, 2026. This type of work typically requires outside vendors for digital marketing, content creation, advertising placements, and influencer engagement, and is likely to result in RFPs or direct contracts for these services.