2026 Marketing and Public Relations Services - Zoo

Background

The City of Little Rock, Arkansas, is seeking proposals from qualified businesses to provide marketing and public relations services for the Little Rock Zoo. The city, which is the capital and largest municipality in Arkansas, aims to enhance its community outreach and promote the zoo effectively. The contract's goal aligns with the city's mission to ensure a safe, secure, and prosperous environment for its residents.

Work Details

The selected vendor will be responsible for: 1. Designing and executing continuous marketing campaigns to promote the Little Rock Zoo. 2. Providing strategic marketing planning, branding, media buying, creative development, public relations, social media management, website support, event promotion, conservation messaging, analytics reporting, and community outreach support. 3. Targeting families with children aged 2-12 as well as adults over 21 for specific events. 4. Achieving measurable outcomes such as a 5% annual increase in admissions sales, special event ticket sales, and membership sales. 5. Delivering regular analytic reports with insights to guide ongoing strategies.

Period of Performance

The contract will last for twelve (12) months with the possibility of extending for up to six (6) additional twelve-month terms based on satisfactory performance.

Place of Performance

Services will be performed in Little Rock, Arkansas.

Bidder Requirements

Bidders must have a minimum of seven (7) years of experience in marketing and public relations specifically related to zoos or similar organizations. They must also possess a valid business license to operate in Arkansas and comply with certifications regarding boycotts of Israel and certain industries.