Texas Veterans Commission Digital Marketing Services

Background

The Texas Veterans Commission (TVC) is dedicated to advocating for and providing superior services to improve the quality of life for Texas veterans, their families, and survivors. This includes various programs such as VA Disability Claims Representation, education benefits, employment assistance, and mental health services. The agency seeks qualified digital marketing agencies to support lead generation for its Communication and Outreach Department, aiming to enhance its digital presence and engage the public through strategic marketing efforts.

Work Details

The selected vendor will provide digital marketing advertisement services including: 1. Digital Media Planning and Execution: Develop a strategy to reach diverse veteran audiences through paid advertising campaigns across platforms like search, display, video, and social media. 2. Targeting and Audience Reach: Execute campaigns that exceed performance benchmarks including 197.7K paid media engagements and 972.4K total reach. 3. Lead Generation and Brand Awareness: Drive traffic to TVC landing pages to generate high-quality leads while enhancing brand recognition as a trusted resource for veterans' benefits. 4. Tracking, Analytics, and Reporting: Monthly tracking of advertising expenditures with transparent reporting on budget allocation and performance metrics. 5. Media Buy: Handle advertising purchases according to the approved media plan including placement, optimization, cancellations, and auditing.

Period of Performance

The contract term is anticipated to be one year starting from June 1, 2026, with an option for renewal for additional one-year terms. The total contract value will not exceed $51,000.

Place of Performance

Services will be performed primarily in Texas with a focus on reaching veterans across both urban and rural areas.

Bidder Requirements

Proposers must demonstrate experience with government or public sector clients, expertise in digital marketing strategy and ad placement, familiarity with accessibility standards (e.g., WCAG 2.1), and provide evidence of their ability to meet the Scope of Work deliverables.