Naming Rights Marketing & Sponsorship Services

Background

The City of Green Bay is seeking qualified firms to provide Naming Rights Marketing & Sponsorship Services for the City of Green Bay Convention Center. This initiative aims to establish a comprehensive naming rights program that maximizes long-term value, ensures brand alignment, and positions the property competitively within the sponsorship marketplace. The selected firm will be responsible for all aspects of the program from market assessment to final agreement execution.

Work Details

The scope of work includes: 1) Conducting a thorough market assessment to establish a valuation of the naming rights opportunity, including property and asset inventory, naming rights valuation, and competitive context analysis. 2) Developing a comprehensive marketing and sponsorship strategy that includes package design, go-to-market strategy, and timeline with milestones. 3) Identifying and engaging potential sponsors through structured outreach programs. 4) Providing negotiation support during discussions with qualified prospects, including proposal development and active participation in negotiations. 5) Supporting the execution and closing of agreements, including onboarding plans and reporting on program outcomes.

Period of Performance

The contract is expected to commence upon award and will continue until the successful execution of the naming rights agreement, with specific timelines outlined in the project phases.

Place of Performance

Services will be performed primarily at the City of Green Bay Convention Center, with potential outreach activities occurring at various sponsor locations as needed.

Bidder Requirements

Proposers must demonstrate experience in naming rights transactions and corporate partnership marketing. Key personnel must remain assigned throughout the engagement unless approved otherwise by the City. Proposers are required to submit a detailed proposal including qualifications, recent experience in similar projects, references from previous clients, and a cost proposal in a separate sealed envelope.