Public Relations Services

Background

Broward County, Florida, through its Purchasing Division, is seeking a qualified firm to provide Public Relations Services for the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB). The goal of this contract is to enhance the visibility and promotional efforts of Broward County as a premier travel destination. This solicitation is currently in draft form and is subject to change.

Work Details

The selected contractor will provide comprehensive public relations services, including but not limited to: 1. **Strategic Planning & Media Relations Development**: Develop and implement an annual strategic media relations plan; identify key media outlets and influencers; coordinate PR efforts with advertising and social media. 2. **Media Relations**: Maintain updated media lists; fulfill media requests; distribute press releases; track editorial calendars; craft talking points for executives. 3. **Media Experience & Press Trips**: Plan and execute press trips to showcase destination offerings; secure media attendance and follow up for story placements. 4. **Media Missions & Events**: Plan and implement media missions in targeted markets; support at conferences and tradeshows. 5. **Consumer Events & Activations**: Facilitate promotional events in key markets to enhance brand awareness. 6. **Account Management**: Conduct regular client communications, manage inquiries from journalists, and maintain project status updates through bi-weekly calls. 7. **Reporting & Analytics**: Develop metrics for success, provide monthly reports on media coverage, and ensure access to monitoring software for the GFLCVB.

Period of Performance

The contract duration is open-ended with an initial term of three years, followed by two optional one-year renewals.

Place of Performance

Services will be performed primarily in Broward County, Florida, with potential outreach to regional, national, and international markets as required by the scope of work.

Bidder Requirements

Vendors must meet the County Business Enterprise (CBE) participation goal of 15%. Additionally, vendors are required to comply with Broward County’s Criminal History Screening Practices Ordinance, submit a Domestic Partnership Act Certification if applicable, and adhere to any other specified requirements outlined in the solicitation.