U.S. Navy's Marketing and Advertising Program in support of the Commander, Navy Recruiting Command (CNRC).

Project ID: N0018926RD008 FederalOpportunitiesSynopsis Solicitation

Overview

Agency	NAVSUP Fleet Logistics Center Norfolk
Deadline	06/05/26
Posted	04/30/26
Estimated Value	Not Provided
Set Aside	None
NAICS	541810 - Advertising Agencies
PSC	R701 - Support- Management: Advertising
Location	Millington, TN United States

Description

Primary Latest Change

This is a combined synopsis/solicitation for commercial products or commercial services prepared in accordance with FAR Part 12 in conjunction with FAR Part 15, as applicable. This announcement constitutes only solicitation. Offers are being requested and a separate written solicitation will not be issued. Solicitation number N0018926RD008 is issued as a Request for Proposal (RFP) for acquiring advertising and Marketing services in support of the U.S. Navy's Marketing and Advertising Program in support of the Commander, Navy Recruiting Command (CNRC). This acquisition is not set aside for small business concerns. This solicitation incorporates provisions and clauses by reference. The full text of provisions and clauses may be accessed electronically at www.acquisition.gov. The Navy requires a full-service advertising and marketing services to assist in fulfilling critical manpower needs to fill vacancies in enlisted and officer program for both, the active and service components. The proposed contract action is for services for which the Government intends the placement of a Firm-Fixed-Price (FFP), Indefinite Delivery Indefinite Quantity (IDIQ) type contract with a base ordering period commencing on or around 20 January 2027 through 19 January 2028, followed by four (4) 12-month option periods to extend the term of the contract pursuant to FAR 52.217-8, plus one (1) 6-month optional option period pursuant to FAR 52.217-8, which will be exercised if necessary. If all options are exercised, the contract is scheduled to expire on 19 July 2032. It is the intent to process this procurement under FAR Part 12 in conjunction with FAR Part 15, as applicable, and ultimately award a single IDIQ contract as a result of the forthcoming solicitation. Interested vendors will be requested to submit both non-price and price proposals. The Government anticipates that the resultant contract will be awarded on a best value, trade-off basis in which the non-price evaluation will be considered significantly more important than the price. The applicable NAICs code is 541810 with a small business size standard of $22.5 Million. Upon release, the solicitation will be issued electronically and be available for downloading at the NECO website: neco.navy.mil and/or sam.gov on or about 30 April 2026. The closing date for the receipt of offers will be set fort in the RFP document. Interested parties are solely responsible for monitoring the above website's for posting of the RFP and any amendments thereto. The Government will not pay for the information received. All responsible sources may submit a proposal, which will be considered by NAVSUP FLC Norfolk, Contracting Department, Pentagon Directorate. By submitting an offer, the offeror is self-certifying that neither the requestor nor the principal corporate officials and owners are currently suspended, debarred, or otherwise indelible to receive contracts from any federal agency. Failure to do so may represent grounds for refusing to accept the offer. By submission of an offer, the contractor acknowledges the requirements that a prospective awardee must be registered in the System for Award Management (SAM) database prior to award. Lack of registration in the SAM database will make a contractor indelible for award. Contractors may obtain information on registration and annual confirmation requirements via the website at sam.gov. Any questions regarding this announcement should be submitted via email to ellen.s.wright.civ@us.navy.mil.

Summary (Newest Update)

Background The U.S. Navy's Commander, Navy Recruiting Command (CNRC) is issuing solicitation number N0018926RD008 for advertising and marketing services to support its Marketing and Advertising Program. The primary mission of CNRC is to recruit high-caliber Sailors to meet the needs of the Fleet. This contract aims to increase awareness and favorable attitudes toward the Navy and Navy Reserve, generate quality leads for recruiters, and drive prospects to navy.com and local recruiting stations. The program targets various demographics, including high school students, college students, professionals, and influencers such as parents and teachers. Work Details The contractor will provide full-service advertising and marketing services including: - Developing a comprehensive Annual Marketing and Advertising Plan (AMAP) that meets or exceeds industry best practices. - Utilizing both traditional (TV, radio, print) and digital/interactive media (internet, social media) to attract potential recruits. - Creating content for various platforms including navy.com and social media channels. - Managing social media accounts with content guidance from NRC Social Media Managers. - Conducting market research to identify target audiences and assess campaign effectiveness through metrics such as impressions, engagements, conversion rates, and return on investment (ROI). - Providing technical support for online platforms like navyformoms.com. - Ensuring compliance with Information Assurance (IA) policies in all marketing efforts. Period of Performance The base ordering period is expected to commence on or around January 20, 2027, through January 19, 2028, followed by four 12-month option periods extending potentially until July 19, 2032. Place of Performance The contract will be performed primarily at the contractor's facilities but may also involve activities at various Navy recruiting stations across the United States.

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