VA ARNG Recruiting Marketing Services

Project ID: W912LQ26QA026 FederalOpportunitiesSources Sought

Overview

Agency	Virginia National Guard
Deadline	05/20/26
Posted	04/28/26
Estimated Value	$250,000 - $1,500,000 (AI estimate)
Set Aside	None
NAICS	541613 - Marketing Consulting Services
PSC	R701 - Support- Management: Advertising
Location	Blackstone, VA 23824 United States

Description

Primary Latest Change

THIS IS A REQUEST FOR INFORMATION (RFI) ONLY The Virginia Army National Guard (VA ARNG) is conducting market research concerning retention and recruiting marketing services through responses to this RFI. It is important to note that this RFI is not a Request for Proposal (RFP) or Request for Quote (RFQ). This RFI is issued for market research purposes only. It does not constitute an RFP, RFQ, or a promise to issue an either in the future. This RFI is issued to aid in determining if a single company is able to render all services listed in the attached Recruiting and Retention Services Questionaire document. The information provided in this RFI is subject to change and is not binding upon the U.S. Government. This RFI does not commit the U.S. Government to contract for any supplies or services. The VA ARNG is not seeking proposals or quotes at this time. The VA ARNG will not accept unsolicited proposals or quotes regarding this RFI. Responders are advised that the U.S. Government will not pay for any information or administrative costs incurred in response to this RFI. All costs associated with responding to this RFI will be at the responder's expense. Responding to this RFI does not preclude participation in any future RFP or RFQ, if issued. The U.S. Government has not made a commitment to procure any of the items or services discussed, and release of this RFI should not be construed as a commitment or as authorization to incur costs for which reimbursement would be required or sought. This notice shall not be construed as a commitment by the Government to issue a solicitation or ultimately award a contract, nor does it restrict the Government to a particular acquisition approach. Any information provided to the Government as a result of this RFI is voluntary. The information, data, comments, or reactions obtained may be used as research for a future solicitation. Respondents will not necessarily be notified of the results of the review from this RFI. All submissions will be used for review in the context of this RFI or related potential future solicitations and will be held and used for these purposes only. Submissions will not be returned to the respondent. Please view the Recruiting and Retention Services Questionaire attachment for the listed services the VA ARNG is conducted market research on. Respondents must answer each of the questions indicated on this form and return their response to curtis.l.gardner6.civ@army.mil by the response closing listed in this RFI posting.

Summary (Newest Update)

Background The Virginia Army National Guard (VA ARNG) is conducting market research to explore potential services related to retention and recruiting marketing. This Request for Information (RFI) aims to determine if a single company can provide all the necessary services outlined in the attached 'Recruiting and Retention Services Questionnaire'. The RFI is not a commitment to contract or issue a proposal, and responses are voluntary with no reimbursement for costs incurred. Work Details The contractor will be expected to provide a range of services including: - Program management for recruiting and retention marketing, including lead management system development, campaign execution, and training. - Management of marketing initiatives with monthly reporting on campaign effectiveness. - Provision of monthly reports with Key Performance Indicators (KPIs) and annual return on investment (ROI) analysis. - Training sessions for government staff, including online sessions and in-person consulting. - Market research support using GIS analytics for geographic data interpretation. - Conducting recruiting marketing analysis and additional GIS studies to support recruitment needs. - Development of custom maps and a comprehensive marketing strategy incorporating market research. - Ongoing support through weekly meetings, media planning, and performance data review. - Optimization of recruiting location listings across various online platforms and monitoring online reviews. - Execution of email/SMS campaigns for soliciting reviews from recruits. - Implementation of a digital asset management system for organizing marketing assets with access for staff training. - Creation of personalized landing pages for recruiters and lead capture tracking. - Development of a media plan addressing VA ARNG marketing objectives with performance monitoring tools. Place of Performance The contract will primarily be performed at the Defense Supply Center of Richmond, Virginia.

Contacts